Putting the fun back into digital asset management.
Disney Magikit is Disney's own digital asset management platform where internal and external design teams can source assets for the production of marketing materials. The digital team at Front Page were tasked with overhauling the design and development of the existing platform to give MagiKit a new identity and provide an experience that felt modern, vibrant and exciting.
The visual identity takes the kit aspect of the name quite literally - arranging the various assets that can be found on the platform into toolkits spread out waiting to be assembled. As well as giving the identity an almost limitless flexibility, this was also a useful way to deliver another key demand of Disney's brief: to showcase the enormous scope of attractions, dining and activities on offer in each of the resorts.
To help distinguish between the content and character of the three different brands that Magikit contains, each resort was given it's own mini identity. The logo and colour palette flexes across the site to reinforce to the user which resort's content is currently being viewed.